The image immediately reminds one of Mies’s Barcelona Pavilion and the Farnsworth House, and Johnson’s Glass House: yet, in spite of this similarity to these classic houses constructed over seventy five years ago, (Farnsworth 1945-51 and Glass House 1949, with the pavilion being built in 1928!), the text tells us that this is a minimalist prefabricated timber house . . . envisioned as a timeless space for future living situated within a luxuriant garden.
The home, called Drophaus, was prefabricated in collaboration with Japanese architecture studio Not a Hotel and formed the centrepiece of the runway . . . the set for Louis Vuitton’s Autumn Winter 2026 menswear show during Paris Fashion Week.
The surprise here is the description of this very glassy box as a timber house, as if the glass never existed, or played any significant role in the concept. Yet this Drophaus is described by Louis Vuitton as being . . . designed to mimic a droplet of water. Why? To create a 'splash'?
This puzzling, enigmatic reference seems to relate more to the blurb than to any particular form other than perhaps the transparent curved corners of the glass walls, because the text continues, noting that the house is inspired by the shape of a droplet, which strangely becomes the idea of which ripples through the collection itself. How? Maybe only the word ‘rippling’ is the water analogy here; or did the collection include a range of raincoats or umbrellas? Why was it necessary to even suggest that this timber house might be inspired by a water droplet? How might a rectangular form mimic a droplet? Might one suppose that the pyramidal roof is the pointy end of the drop? – but . . .
In spite of boasting about the ambition for this prefabricated house as being a timeless space for future living situated within a luxuriant garden, a notion that implies something like an affordable, ‘green’ dwelling for the masses, ‘the brand’ brashly and unashamedly suggests that the home offers a glimpse into the imminent-future life of the Louis Vuitton dandy, as if this might be an everyday matter that one might design for, or something everyone might be interested in. Why prefabricate such a specialist item?
There seems to be a messy muddle of ideas and intentions here; a bit of everything. The place is more retro than futuristic, but is cunningly described as exhibiting retro futuristic elegance, and is a classic example of the preferred isolation of Modernism, forming the centrepiece of the runway . . . atop a grassy mound surrounded by a large expanse of lawn, interrupted only by carefully placed plants, shrubbery and flowers. One thinks of Harry Seidler’s deliberate imagery here. Everything seems to have been planned and styled to suit the role of the set for Louis Vuitton’s Autumn Winter 2026 menswear show. While the blurb blubbers around apparently trying to include everything that comes to mind, what really has been designed is a stage setting for a menswear show during Paris Fashion Week, nothing more. The Drophaus only has theatre black as its context - it has no outlook.
We need to be careful here, as the house pretends to be an exemplar, a timeless space for future living, that reminds one of the Rose Seidler house built in 1948-1950, that was seen as a new way of living (Sydney Living Museums) – a building that is also a completely isolated structure – see: https://voussoirs.blogspot.com/2019/10/the-rose-seidler-house-private-visions.html. Instead of being an exemplar, one should emphasise that the Drophaus is, like the Rose Seidler house, a building that exhibits everything that should NOT be copied. It is an exhibition piece; a stage set designed for the seated visitors -
Boardwalk-style terraces were arranged around the perimeter of the house and provided seating for guests during the show.
The men modelling the clothing apparently use the house to parade in, to be seen as living mannequins. The glass is there to allow all of the guests to see, not for any other architectural reason. Drophaus is a 360 degree shop window display made to look like a house. It is truly a show piece, designed for the spectacle to promote branded sales rather than for any future habitation, other than, perhaps, that of the LV dandy, whoever that might be.
This LV house needs to be remembered for what it truly is rather than pretending to be a house that might suit everyone, in spite of being said to be prefabricated, (efficiently repeatable), and timeless. Who would want to build this; where? Someone like Johnson comes to mind. It offers a truly bespoke vision of architecture as a fashion accessory. It is precisely what architecture needs NOT to be; but presentations like this do have their impacts. Hopefully it will fade away and be demolished in the not too distant future, just like the Monsanto and Disney Plastic House of the Future (1957 – 1967) did; and have as little impact as this fantasy had on architecture.
Structures like this are merely stage sets built for display: true display homes, not as living prototypes, but for fashion displays: to make the LV goods and chattels for dandies look impressive.
This is NOT architecture; it has no future other than being a centrepiece of runway - positioned in the centre of the runway - something like the grand centrepiece of the dining table in the mansions of old - as fantastic a structure as the house in Mon Oncle: a mockery of Modernism as flippant as fashion itself.
The Drophaus needs to be forgotten because of its pretence, and remembered only for this.
THE ARTICLE
Pharrell Williams designs prefabricated home as centrepiece for Louis Vuitton menswear show.
A minimalist prefabricated timber house formed the set for Louis Vuitton’s Autumn Winter 2026 menswear show during Paris Fashion Week, designed by the brand's men's creative director Pharrell Williams.
The show took place on Tuesday evening within a specially constructed venue in the Jardin d'Acclimatation, next to the city's Frank Gehry-designed Foundation Louis Vuitton.
Pharrell Williams designed a prefabricated home for the Louis Vuitton menswear show.
The home, called Drophaus, was prefabricated in collaboration with Japanese architecture studio Not a Hotel and formed the centrepiece of the runway.
It was composed of a large pyramidal roof protruding over a curved glass wall, which encircles the whole house and was designed to mimic a droplet of water.
The structure was positioned atop a grassy mound.
The structure was positioned in the centre of the runway atop a grassy mound surrounded by a large expanse of lawn, interrupted only by carefully placed plants, shrubbery and flowers.
"The house concept is envisioned as a timeless space for future living situated within a luxuriant garden," said Louis Vuitton.
It was surrounded by a manicured lawn.
Boardwalk-style terraces were arranged around the perimeter of the house and provided seating for guests during the show.
Inside the home, timber was also used for the interior, which included a bedroom and a living-dining space, a bathroom and a dedicated listening room with Louis Vuitton-branded vinyl.
Each space was furnished with pieces from William’s Homework furniture collection, created bespoke for the show.
Among the furniture was a playful, octagonal green lounger in the listening room, characterised by craggy lines that, according to the fashion house, "serve as an homage to the human hand".
Each space was furnished with pieces from Williams's Homework furniture collection.
Dressed in a range of looks from the Autumn Winter 2026 collection, models paraded through the house and across the lawn throughout the presentation.
The collection brought together houndstooth, herringbone and check patterns with technical yarns to play on the concept of "retro futuristic elegance" and the modern dandy, a term for a well-dressed man.
"Inspired by the shape of a droplet, the idea of which ripples through the collection itself, the home offers a glimpse into the imminent-future life of the Louis Vuitton dandy," said the brand.
Williams was appointed creative director of Louis Vuitton menswear in 2023 following the passing of his predecessor, Virgil Abloh.
Last year, the French fashion house created a giant snakes and ladders board for the brand's Spring Summer 2026 menswear show in Paris.
The photography is courtesy of Louis Vuitton.

.jpg)
.jpg)
.jpg)
.jpg)
.jpg)

.jpg)

.jpg)
.jpg)
.jpg)
.jpg)

.jpg)

.jpg)
.jpg)


.jpg)

.jpg)


.jpg)
.jpg)
.jpg)
.jpg)
.jpg)

.jpg)

.jpg)

.jpg)
.jpg)
.jpg)
.jpg)
.jpg)

.jpg)
No comments:
Post a Comment
Note: only a member of this blog may post a comment.