We appear to be
totally entranced by technology. It seems that different ideas just
keep getting zealously promoted and happily accepted, approved, and
applauded without any questions being asked, without any impacts
being assessed, and without any future impacts being considered.
There is some sense of agreeable excitement that sees everything new
as a great idea - WOW!, just what we wanted - in spite of the
implications that never appear to be considered, or taken seriously
if they are. The intensity of the ardour, the fervour, the passion,
the zest, the gusto for the new, enthuses us as it blinds us to what
is being excluded, denied, changed, perverted.
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As an example,
consider the news item that introduced the hover light, a drone that
can remain stationary and light a space – WOW! The presentation
promoted the gadget as being used to light a campsite. The boast was
that you don’t need to fiddle with lanterns and fire to light
up your campsite, as if this might be an advantage. The carefully
chosen term fiddle suggests a frustrating annoyance, hinting
that this invention might do away with such unwanted nuisances: "Oh, mind the cord."
The blurb continues:
Carry the power station with you and the drone will follow along
in the air – WOW!
The drone features adjustable LED lights and can stay airborne for up
to 24 hours – WOW!
The Heone-X can light up a large area from its maximum height of 32
feet – WOW! The
power station includes controls for one-touch take-off and can top off
your other gadgets with its 480-Wh capacity –
WOW!
WOW!
Gosh, everyone
should have one! It sounds astonishing; even fun: but isn’t camping
all about the peace and quiet of nature, sitting around and enjoying
the flickering ambience of a fire, or the gloomy shadows of a
lantern underneath the night skies? Does one really want this
hovering LED illumination in a campsite? The information does not
mention any sound levels. Apart from the constant noise of the drone,
one would look up, not to see the Southern Cross twinkling in the
darkness of infinity, but to squint at the glare of the LED cross of
the drone light. The whole place would be buzzing, dominated by the
drone’s constant presence, its amazing performance. The wonderment
of the starry night would be transformed into a noisy
attention-seeking brilliance. One might not have to fiddle
with fire for light, but one has to worry about charging batteries
and transporting a power station and a drone as a part of the camping
gear - and the cord.
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We need to be more
inquisitive with our new technologies, more questioning of their
impacts and issues before we fall head over heels for their hype.
Imagine a campsite where everyone had this drone light #: LED drone
hovers in place to flood your base camp in light -https://newatlas.com/outdoor-gear/lighting-drone-heone-x/#gallery:1
WOW!
We easily get
overexcited with the passionate blurb that comes with the new, with
the delights of the extravagantly promised attractions that flood all
doubts with blind belief, burying any thought that might suggest that
these things may not be as desirable as they are said to be. Take as
another example, the hover camera that could perhaps be operated in
conjunction with the light – WOW!: HoverAir Versa Is the World’s
First Flying Pocket Camera -
https://petapixel.com/2026/07/30/hoverair-versa-is-the-worlds-first-flying-pocket-camera/
What can one say but
WOW! yet again?
. . . users
can snap wings onto the HoverAir Versa, turning it into a dedicated
aerial camera that automatically follows the user around. . . .
Finally, no shot is ever out of reach . . . “No learning curve. No
pilot skills. No controller,” the company continues. “Just launch
and go.” – WOW!
It is as though this
is all highly desirable, that one could just pick up this gizmo and
be an instant, ‘Look no hands!’ expert. Why does technology seek
to exclude any human input? - consider the self-drive car.
A WOW! selfie.
What are we doing?
Do we no longer concern ourselves with any impacts? Are we bewitched by the new
tech? Smart glasses: WOW!* Think of the world with its mass tourism where everyone has such a camera. Do we ever concern ourselves with real outcomes? We have pressed on enthusiastically with
our nuclear world, boasting about its wonderful
properties/qualities/efficiencies without addressing
the waste problem - see;
https://www.autonocion.com/us/yucca-mountain-tunnel-boring-machine-south-portal/.
Is this the new norm? Do we care?
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It is the hype, its
fervour, that appears to be the distracting element here. We seem to
engage just too easily with the swift talking of the ‘snake oil’
salesman, convincing ourselves that we need these things as we push
aside all doubt; dismiss all concerns. A part of this sales pitch
appears to be the creation of a ‘brand,’ a circumstance that has
the connotation of ‘branding,’ as in cattle - branding the
consumer to lock in a commitment to repeat the purchases – with
these ‘brands’ being promoted with an exaggerated, assuring, self-confident ballyhoo in order to generate profit – nothing else. We get the
same sales pitch in real estate, e.g. at Tugun on the Gold Coast,
Queensland, Australia:
“Tugun is just now
finding its brand with these buyers, who would have mentioned Mermaid
Beach, Burleigh, even Coolangatta.” (These places are other Gold Coast suburbs.)
https://www.realestate.com.au/news/pop-off-inside-tuguns-record-115m-sale/?campaignType=external&campaignChannel=display&campaignSource=google&campaignName=content&campaignPlacement=demand_gen&campaignContent=news&gclsrc=aw.ds&gad_source=1&gad_campaignid=23712681526&gbraid=0AAAAACmCU6NSs0Trvb9XMQC5NPFttGrh1&gclid=CjwKCAjwsrbTBhAvEiwA0Bpp4RvVrQ_SVoSLRz5CcPP1zkvyKFLT5KbYlvr31-6Rz4QnVxjtypbsORoCwQoQAvD_BwE
Record $11.5 million Tugun property.

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The pattern is made
clear in the television programme, Shark Tank, where guests
come and perform like trained monkeys before the team of investors to
present their product. The question eventually asked is usually how
much the product costs ‘to land,’ and how much it is sold for. It
is rare for anything to be made by the guests seeking investments. If
the product is made by them, the inevitable suggestion is to go
elsewhere to get it made more cheaply for greater profit. There is no
thought given to the relationship between the making, the
object/product, and the user – the craft that William Morris and Eric Gill spoke
of so ardently: ordinary work with hands. Only the figures are
critical – e.g. the report that tells “land for $5; sell for $75”
is met with a chorus of WOW!s as the eyes roll in a dollar sign
motion without a blink and the offers pour in. There is only one
object – profit; to ‘build the brand’ and reap the
ever-increasing gains. The general intent is to turn the company into
a multi-million dollar enterprise. No thought is given to anything
other than to the impact on profit. All other matters, subtle or
otherwise, on place, performance, people, and experience, are irrelevant.
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The example of the
drone light can be seen in this way – as an intriguing, branded
gadget that might attract and sell in ever-increasing numbers; and
the hover camera too – WOW! The sales are critical; the aim is
always for a constant, unlimited increase in growth. In other contexts this is
called ‘cancer.’ There is no thought given to any actual impacts
on the lived experience unless it has to do with the PR hype. One is
encouraged to think about these issues only in terms of the blurb
that defines the ways of seeing.
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. . . as with cars, quantity is everything. One company can turn out a car every minute – WOW!:
https://www.evworld.com/article.php?id=760&slug=;
another boasts record sales of 8,000 a month in just one small country –
WOW!:
https://www.drive.com.au/news/tesla-model-y-claims-23-year-holden-sales-title/;
and so it goes on and on. Millions of vehicles are produced every
year, year after year, and we boast about this achievement. It seems
that the only issues for the consumer to consider here besides record-making quantity, are the brand, the performance, the gadgetry available in each model, the
colour range and accessories, and the cost. There appears to be no
thought being given to any future, overall impact. How many cars does
the world need? What is the impact of putting millions of new cars on
the roads of the world every year, be these petrol, electric, or
hybrid, or anything else. What is the limit? What should we do?
Getting more and more efficient in the manufacturing of cars by using robots - "Look, no hands!" - is clever, indeed impressive, but what happens to these
vehicles? What is the impact on habitation; on life and well-being
itself?
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We could make
millions of drone lights to illuminate the world, but . . . The
Australia First Nations people knew the sky; its stories – Sky
Country; why are we so excited about blocking out this wonder;
ignoring it? Why is there a desire to see the magical mystery of fire
turned into a nuisance, and dismissed as an annoying fiddling?
Setting a fire is exciting; the collecting of the twigs and branches
of various sizes; the stacking of the pile so that the flames
progressively ignite the larger pieces; the enjoyment of the final flare of the flames and the glow of the embers as folk gather around the flickering warmth.
What does a drone light do other than hover, glow, and distract? One of the great
excitements of the campsite is the experience of the fire; and the
different light of the lantern that changes the ambience of place and
circumstance, turning it into something memorably mysterious and
special: a site for ghost stories. Should we care?
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"When Arthur turned the key in the front door at midnight,
the air inside tasted cold and metallic, like a coin kept too long under a tongue . . . "
It's like camping under a street light.
We need to be much
more circumspect about matters and not be diverted by the new tech
wonders that appear every day along with the zest and gusto of their
promotions. Are the best questions: 'Why do we need this?' and 'What are the future implications?' We accept
these gizmos with the enthusiasm of children in a candy store, being
just as excited as they are over the buzz of sugar with our buzz of
the hovering drone, engaging with these gadgets like children at
Christmas with new toys that might stay interesting for a few
minutes, until the next one is opened. We need to be more circumspect than this.
WOW!
It is the buzz of
the drone that will remain to haunt the ardent camper seeking refuge in
nature. The excitement for this new tech could be as short-lived as
the sugar buzz. We know how loud music can disrupt such quiet places
of retreat. Why should we not be concerned about consequences like those of drones? Why are we not concerned about futures where we have unquestioned exponential growth? We need to look at all impacts, implications, and repercussions as part of a whole rather than entertaining the new
just because it is there and excitingly different, in spite of the promotional
hype, for there is always an end that needs attention, as we are
discovering with our nuclear waste, and as we shall discover with our
vehicles too. What happens when . . .? is the question that needs
consideration, analysis, and determined action.
Our blind enthusiasm
for AI seems to be dragging us into a world with no end, a matter
that has to be a serious concern, for this is the pure neglect of
blind ambition that has no idea where it is going, but remains
totally committed to ‘going forward’ – to ‘progress' as if excellence, satisfaction, and contentment can be achieved only with this approach to life.
We must not neglect
the subtle, abstract richness in experience, and its variety of wonder and enchantment when we are confronted with the impressive items
developed by technology, which could all be equated with adult toys
that only distract and entertain us for a while, as we prepare for
the next hit which is very likely already in production, getting ready
for release while we remain as 'I's looking for 'Thou's ^ as we seek to know ourselves in the same way as the poet of old :
When I consider thy heavens, the work of thy fingers, the moon and the stars, which thou hast ordained;
What is man, that thou art mindful of him? and the son of man, that thou visitest him?
Psalm 8:3-4 in the King James Version (KJV)
#
Perhaps this might
be the best outcome, with everyone lighting the area with buzzing
drones, all happy with the glare and the noise, rather than having
just one user. The situation could turn out to be like the one person
with loud music in a campsite where folk are seeking quiet.
^
Martin Buber, I and Thou, Charles Scribner's Sons, New York, 1971. First published in German, 1923; English, 1937.
*
NOTE
There are many more items that could be referenced in our list: batteries; satellites; rockets; fireworks; ballpoint pens; and even Lego could all be included.
We produce nearly everything to run on batteries, being proud of the environmental
sensitivities and portability, but have no solution to what happens
at the end of the life of these power packs as we devise more and more gadgets to use more and more batteries of all shapes and sizes.
We place thousands
of satellites in our skies with no idea what they might do to our
world, or what might happen to them when we no longer need them, just
letting them burn up, believing that they just disappear with zero
impact, in the same way as we used to dump everything into the streams,
rivers, and oceans.
We fire off an ever
increasing number of bigger and bigger rockets into space without a thought
about anything but their projection; and if one goes astray we are happy for it to head for the moon without any qualms; no worries. We give no attention to the burnt fuel remains as we admire the flare.
We use fireworks for our
celebrations that ignore the dense smoke, the trash, and the
pollution left behind as we cheer and scream out for more and delight in the sparkles, the bangs, and the flares.
AI Overview
Crews cleaned the
Lincoln Memorial Reflecting Pool in Washington, D.C., by initially
using long-handled nets and manual trash removal, followed by major
draining operations overseen by the Department of the Interior to
clear out heavy July 4th fireworks debris, ash, and residue.
We produce millions of disposable, plastic ballpoint pens, but cannot make a refill for a pen that will accept one at a price cheaper than the disposable unit. We happily accept the 'advantage' of cheap writing tools without any thought given to the future trash.
Lego has two issues: it uses small pieces of plastic that are assembled to create
wonders. We give no thought to this plastic world, remaining amazed at
the images produced, treating them with the respect of the original,
be it a van Gogh, a Leonardo da Vinci, or a Michelangelo, without a
glitch of concern about the significant, mocking difference, merely expressing astonishment
that seeks more and more: see -
https://www.yankodesign.com/2026/08/04/michelangelos-iconic-david-bust-gets-recreated-in-lego-turning-plastic-into-sculpted-marble/