There are not too many opportunities to design a new city these days, but when such an occasion arises, one might hope that the issues that complicate and frustrate city living in today’s dense settlements might be attended to rather than having all of the problematical clichés of these places reproduced in the new plans. Alas, the planned new city currently referred to oddly as Bradfield City seems to be an exercise in traditional planning, incorporating every commonplace notion of this profession’s catalogue rather than any rethinking of city dwelling. Just as smaller residential developments are blocked out in the way that all our suburbs are presently subdivided, this city has accumulated its own blocking system as the idea.
The name itself is a worry. As well as being self-referential in its title, somewhat like having a car branded as a Toyota Prius Car; or a book titled as The Book of Jokes Book, the naming has all of the qualities of a brand, something descriptively mundane like Greenacres. There is a strange self-consciousness assertiveness about this title that seems as though it might be better used in a Hollywood movie; or does one say Netflix these days? One can imagine the scripted Yankee drawl saying, “I’m aff ta Bradfield City ta hun ‘m doownn,” with a fake determination as the cameras roll on, off into the visual drama of highway traffic to illustrate the words.
Does this ‘sense of the movies’ reference come from the design team? The texts – see: Plans unveiled for Australia’s first new city in over 100 years
https://www.dezeen.com/2026/02/11/plans-unveiled-australias-first-new-city-100-years/ . . . and Bradfield City Master Plan
https://www.nsw.gov.au/about-nsw/precinct-development/delivering-bradfield-city-centre/master-plan , explains that Bradfield City has been designed by the US firm SOM and the Australian architects Hassell:
American studio SOM and Australian studio Hassell have revealed plans for Bradfield City, a new, 114-hectare city in western Sydney, which is set to include 10,000 homes, a university campus and a two-hectare park.
Yet again we have that Aussie cringe where local architects have to team up with an overseas architectural firm in order to be considered for any project of any size in this country, as if the local architects might not be competent enough, or carry the required stature or reputation. Whose local standing can beat that of any import? – cringe! Given the events in the world these days, one might wonder why anyone might team up with a US firm. Could pressure be bought to bear to have the city named after the person who claims to be the world leader and constantly seeks naming rights over nearly everything and anything that might be accessible to such indulgent fantasies? Goodness, what with the strategies that seem to be like blackmail that are used as coercion in such cases, anything might be possible here.
Being Planned to be located beside the recently-completed Western Sydney International Airport, does not seem to be a good start for any city. Usually international airports are distanced from cities rather than having cities designed to be beside such noisy transport nodes. Given this, one wonders; what are the main strategies for designing this city? Does one shape it around flight paths? Looking at all of the published illustrations that have been provided by SOM - The renders are courtesy of SOM – (what has Hassells input been?) – one sees a collection of what might be AI illustrations of typical portions of cites that we know today, showing places that could be anywhere, with a bit more stylish green being enjoyed by designer people. The collection of rendered buildings seems to only illustrate the usual clutter of ad hoc, random development that our ad hoc, random planning has allowed to generate; there is not one glimpse of any road or vehicle to be seen. Yet modern cities use transport roots as their backbone; their scaffold; their arteries and veins. The most isolated, private place is linked into this transport connectivity that has its own necessities and dominating demands. How is this situation going to be managed in Bradfield City? We just do not seem to be being told anything but that the city will be good – liveable is the usual word these days, with awards being delved out for ‘the most liveable city’ - Smart technologies included throughout to enhance liveability.
How is dwelling going to be managed side by side with the chaos of traffic as we know it in every city today? We cannot ignore this shambles; or should not, as it shapes every action and activity in city lives. Is this existing city chaos merely going to be reproduced and expanded in this new centre? The illustrations all show lovely pedestrian experiences, but where are the cars? How are they managed? Are they all just out of frame?
The planning illustrates a variety of typical notions that one can see in designed cities. There are ‘Camillo Sitte’ type intersections that make little sense for traffic, other than that of Medieval pedestrians; and there is the stylised geometric layout that one sees in Canberra with main axes and a concentric octagonal arrangement of pieces. What happens to vehicular flows? Does one think about the noise; the intersections; the pollution when mapping out these diagrams? The success of the city will depend on how the options for both cars and people are intertwined so that both can operate effectively and efficiently, which, in the case of the pedestrian, includes the well-being of citizens; their calm contentment.
We need better than this; we need plans with vision, that engage hope fruitfully and accommodate it with a natural ease; plans that can be enforced to give places that can truly enrich rather than ones that we might feel relaxed and comfortable with, as we find ourselves happily agreeing with the presentation of the familiar. We need better than AI’s visual slop, for this is what the place looks like now: self-assured planning images that aim to sell the idea, not define any real outcome. We need clarity, not muddled ‘perhaps’ and ‘maybes’ that mislead with broad generalities that miss the very heart of what a city might be – a place for people to live in and thrive.
Streets are the framework of the modern city, forming its life-giving thoroughfares and pathways that connect everything on a hierarchy of use, ranging from the motorway to the lane. They are the main public places of the city. Approach any city by vehicle and one experiences that change from highway to city transition, that fades into the maze of inner city streets and lanes. One’s full attention is given to the flow through these zones irrespective of the context, be it a new suburban area or an ancient cathedral city. The challenge is the same; to find how to get to the destination; and when one finally achieves this, the next challenge is where to park, a proposition that might only restart the challenge of directions. The core experience of place is the driving, the directions, the seeking of the destination and a place to park. Yet we see nothing of any vehicle in this plan. Even arriving in a city by plane or train, one immediately seeks access to its transport system, be this public transport or private vehicles. One connects with the arteries that link to the finer connectivity until one gets to where one desires to be via the veins.
Planning a city needs to manage the experience of place, not only as a lovely green and pleasant area, but also as the hustle and bustle of traffic, and the management of vehicular accommodation. There is some general talk of the concept of a ten minute city, where everything is only a ten minute away from a residence, but how might this plan out? What happens when one walks out from one’s front door? How is one engaged with place that is a segment of the city? New cities should grasp the nettle and do more than reproduce our current failures, no matter how stylish or green these visions might be able to be made. The question needs to be entertained: how might one best dwell in a city?
It is sad to read that First Nations cultural values [will be] integrated into planting, materials, art, lighting, signage, and language. No doubt everyone involved will recite the mantra about recognition of country etc. – see: https://voussoirs.blogspot.com/2024/06/country-outside-inside-place.html – but to have cultural values involved in this simplistic, trite way, perhaps as street names and decorative pieces, only seriously devalues the subtlety and richness in this reference, turning it into a decorative indulgence, a part of the Public art featured throughout – box ticked.
The list continues with just about every other cliché that can be envisaged – see below. It is a real concern: Bradfield City will prioritise design excellence, unique character, rich culture, and seamless connectivity. The descriptions remind one of a typical planning assessment for any development, full of motherhood statements relying on sounding good, impressive, with no real plan for implementation or enforcement, with the only ambition being the acceptance/approval of the plan. We need much better than this shallow blurb and pattern-making that tries so hard to tell everyone that it will embody everything anyone can think of - to be an "inclusive and climate-resilient" city shaped by indigenous connections to Country – a term used by First Nations peoples to refer to the lands, waters and skies.
https://www.nsw.gov.au/about-nsw/precinct-development/delivering-bradfield-city-centre/master-plan
Bradfield City Master Plan
Discover the vision for Bradfield City with our Master Plan, guiding sustainable growth, innovation, and vibrant community development.
The Master Plan provides a framework for Bradfield City's growth into a vibrant, 24-hour, 7-day hub of culture, creativity, and innovation within a parkland setting.
Bradfield City - Illustrative Master Plan
Bradfield City will prioritise design excellence, unique character, rich culture, and seamless connectivity. The Bradfield Centre Master Plan outlines these key elements.
Design
We’re embedding world-class technology, innovative buildings, and vibrant landscapes to create a city that thrives on design excellence.
Our commitment to sustainability and designing with Country supports bold goals for net zero emissions, climate resilience, energy and water efficiency, and the use of sustainable materials. Green spaces will feature across the city, including on the ground, walls, and rooftops.
By integrating cutting-edge technology, we’re building smarter solutions that help people, businesses, and the environment succeed together.
2 million square metres of gross floor area available for development.
Space for over 80 buildings exceeding 40 metres (15 storeys and above).
Circular economy principles supported by the design.
80% green roof coverage or bio-solar systems to combat urban heat.
Climate-resilient features designed to maximise energy efficiency and regulate temperatures.
First Nations cultural values integrated into planting, materials, art, lighting, signage, and language.
Smart technologies included throughout to enhance liveability.
Character
Bradfield City will offer more than 30% public open space, major event and cultural areas, and a wide range of retail and dining options. It’s designed as a place to live, work, gather, play, and stay.
Located next to the Western Sydney International Airport, the city will also be a hub for tourism and entertainment, attracting visitors from near and far.
We’re fostering new industries, jobs, and skills through a world-class research and education ecosystem, connected to global expertise and opportunities.
36 hectares of open space, waterways and playgrounds.
2-hectare Central Park.
2.2 km Green Loop prioritising First Nations culture throughout the city.
Average 40% tree canopy cover for a green cool city.
Major event and dedicated cultural spaces.
Public art featured throughout.
Movement and connectivity
A highly accessible and connected city for everyone.
Green pedestrian pathways and dedicated cycling lanes will create a people-first network across the city.
Major bus, road, and metro interchanges at the city’s centre will link residents, workers, and visitors to Greater Sydney and the world via the new Western Sydney International (WSI) Airport.
Pedestrian-friendly design, with most areas accessible within a 5-minute walk from the Metro Station.
5-minute metro connection to the WSI Airport.
Electric Vehicle (EV) charging stations, designed to support future transport needs.
17.8 km of bike trails and lanes for easy and sustainable travel.
https://www.dezeen.com/2026/02/11/plans-unveiled-australias-first-new-city-100-years/
Plans unveiled for Australia's first new city in 100 years
American studio SOM and Australian studio Hassell have revealed plans for Bradfield City, a new, 114-hectare city in western Sydney, which is set to include 10,000 homes, a university campus and a two-hectare park.
Planned to be located beside the recently-completed Western Sydney International Airport, the Bradfield City masterplan proposes an urban landscape roughly 50 kilometres west of Sydney's central business district, conceptualised as "Sydney's new urban heart".
The masterplan forms one of Australia's largest urban development projects and, once complete, will be the country's first major city built in over a century, according to SOM.
Key aspects of the development will include the creation of 10,000 new homes, a 2.2-kilometre Green Loop park, a two-hectare Central Park and four major civic centres.
SOM and Hassell designed the proposal in collaboration with cultural design partners Djinjama and COLA Studio to be an "inclusive and climate-resilient" city shaped by indigenous connections to Country – a term used by First Nations peoples to refer to the lands, waters and skies.
"To design a new city is both a rare opportunity and a profound responsibility," senior associate principal at SOM Michael Powell said.
"Bradfield City is a chance to shape a vision with Country and community, embedding resilience, sustainability, and innovation into every layer of the city."
At the centre of the development, the First Land Release, also known as Superlot 1, will encompass a 5.7-hectare site described by SOM as Bradfield City's "civic heart".
This central area will be the proposal's first stage and is set to contain 1,400 homes alongside a university campus, offices, retail space, a hotel and public space.
Renders of the First Land Release depict a series of high-rise blocks situated along tree-lined streets and interspersed with expansive green areas.
Complementing the city's green areas, a timber pavilion will shelter a gathering space for the community beneath an interlocking timber structure and woven canopy.
According to SOM, this pavilion design draws on the Aboriginal principle of "enoughness" or taking only what is needed, with the studios opting for low-carbon and high-performance materials.
Other sustainability strategies include the use of passive design solutions, green roofs and solar panels throughout the city's infrastructure to improve their environmental performance.
"We set out to create a precinct where nature and urban life are intertwined, ensuring Bradfield City feels welcoming, sustainable and uniquely of its place," principal at Hassell Kevin Lloyd said.
The Bradfield City development is being developed by developer Plenary and has been backed by more than $1 billion in Australian public investment. Its first stage of development is planned to roll out over the next five years.
The renders are courtesy of SOM.

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