A
designer is never isolated from the environment: the working
environment or lived
context,
the place of habitation with its regional relationships; and the
physical environment, the climate, the chemistry and physics of
existence. In all of the current hoo-ha about the environment and
climate-change
agreements
–
well, disagreements - and
the constant, parrot-like
repetition by the American President of his core ideal: “Make
American Great Again”, one is left wondering about sounds and
meanings. The situation finally gets one down when circumstance and
reality appear to clash with such irrational,
silent,
violent vigour in
spite of the blandly, blindly persistent, ‘positive-thinking’ restatement
of the catchphrase.
Soon
it is realised that the call to follow, to
believe, holds
its own demise in its own soundings, scoldings that truly
grate
–
both shred and rasp: tear
up agreements while spruiking annoying noises.
A graphic can declare the impact of
this reality, in
both full colour and black and white, ready for the T-shirt - one
size fits all:
MAKE
AMERICA
GRATE
AGAIN
©
MAKE
AMERICA
GRATE
AGAIN
©
grate 1
(grāt)
v. grat·ed, grat·ing,
grates
v.tr.
1. To reduce to fragments,
shreds, or powder by rubbing against an abrasive surface.
2. To cause to make a harsh
grinding or rasping sound through friction: grated her teeth in
anger.
3. To irritate or annoy
persistently: It always grates me to get put on hold.
4. Archaic To rub or wear
away.
v.intr.
1. To make a harsh rasping
sound: an old gate grating in the wind.
2. To cause irritation or
annoyance: a noise that grates on one's nerves.
n.
A harsh rasping sound made by
scraping or rubbing: the grate of a key in a lock.
[Middle English graten, from
Old French grater, to scrape, of Germanic origin.]
http://www.thefreedictionary.com/grate
The Eugene Burdick and
William Lederer 1958 novel, The Ugly American comes to mind;
as does the pejorative usage of the title:
"Ugly American"
is a pejorative term used to refer to perceptions of loud, arrogant,
demeaning, thoughtless, ignorant, and ethnocentric behavior of
American citizens mainly abroad, but also at home. Although the term
is usually associated with or applied to travelers and tourists, it
also applies to U.S. corporate businesses in the international arena.
Truly 'grating' rather than 'great.'
MAKE
AMERICA
GRATE
AGAIN
©
P.S.
The reproduction of the
graphic is interesting. Although not all fonts are able to be
displayed in the blog on the various gadgets, the graphic still
works, even with random changes and variations in both setout and
letter styles. The original intent of the image is seen in the screen
shots. ‘MAKE’ and ‘AGAIN’ are in Comic Sans; ‘AMERICA’ is
in Liberation Serif; and ‘GRATE’ is in Impact. The fonts tell the
story too.
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