Thursday, 13 January 2022

MODERNISM – THE MAKING OF HEROES


Does David Bowie's song rhythmically echo the theme, the general ambition of the era: "You can be heroes, just for one day"?



It was while perusing two articles on Glenn Murcutt that treated him as a uniquely creative architect who has been applauded with copious awards, that the thought arose: modernism creates giants, singular identities who stand alone as 'heroes of our time':

https://assemblepapers.com.au/2019/11/14/glenn-murcutt-touching-the-earth-lightly/

and

https://www.architectureanddesign.com.au/people/australian-architect-glenn-murcutt-houses-architec




Murcutt is ideal for this representation of the solitary genius architect as he runs a solo practice, already alone, with a fashionable popularity that reportedly has folk lining up, waiting years for the master to have time to give to their projects that seem to have flexible budgets to allow the wizard to be freely creative. Calling Murcutt a 'master' might seem a little over the top in egalitarian Australia, but he himself runs what are called 'master classes' for architects, young and old. His own comment on the ‘blowout’ of the budget for the mosque in outer Melbourne suggests that he sees himself as the hero he is promoted as. His comment used words that suggested that it would be worth every extra penny, well millions of dollars, to get “a great work of art” that would last out the years - (the typo 'tears' seems just as appropriate a statement): see - https://voussoirs.blogspot.com/2017/01/murcutts-mosque-meanings-sources.html


The mosque

The Master class


Murcutt's publicity machine seems to be working well, for an exhibition that included drawings, models, photographs of, and a commentary on this, at the time, unfinished project – the Australian Islamic Centre at Newport - declared the project, well, the mosque, to be the great masterpiece that Murcutt said it would be, even though this new mosque is not without its own inherent issues that need to be discussed and debated rather than ignored under a shroud of anticipated, uncritical delight that defines the way to see and experience the place: see - https://voussoirs.blogspot.com/2014/04/seeing-what-we-believe-idyllic-visions.html


The 'Master' at the mosque standing in amongst the maze of 'amazing' skylights where no one else can go.
Is this the most 'interesting' image the photographer could find?



The architect 'star,' the 'starchitect,' is presented just like any other ‘star,’ standing alone, idealised; heroic.* The closest parallel is the rock star, highlighted on the stage, screaming and bouncing around unusually for the admiration of the crowds at events that are withdrawn from the everyday with their own hyped, dramatic contexts that enhance the uniqueness of the performance and the performer in front of crowds of 'fans' who hysterically egg each other on as they complete the special scenario they create. Even as part of a band, the small group of ‘other’ individuals critical to the success of the performance, the lead singer is the 'front' person who stands out as the core identity of the group: its icon. Queen's astonishing performance at the 1985 Live Aid concert is a good example of the singularity of this presence. It is the same hagiographical position that architects are placed in, even when the office is large: consider Zaha Hadid's office that has all the work labelled with her name, even after her passing: see - https://voussoirs.blogspot.com/2021/04/hadid-in-new-york.html David Bowie, standing singing in the spotlight with his backing musicians behind in the shadows, in front of tens of thousands of cheering admirers, offers yet another example as an analogy.









Perusing the illustrations of Murcutt's work singles out a similar issue with his projects: they, like the individual rock star, are all isolated, standing alone in their own, individual, exhibitionist glory, as heroic 'master'pieces. Can Modernism only survive in this self-indulgent world of hyped singularity; insularity? The way that the camera statically isolates projects, (it does not 'follow us in slo-mo' Graceland-style here), framing a special way of seeing, has been raised previously – see: https://voussoirs.blogspot.com/2019/11/architectural-seeing.html The glorification of Murcutt's work, and Murcutt himself, is an excellent example of this selective viewing and understanding in this profession that presents selected works as 'high art' architecture designed by a mystically creative genius. Making a 'starchitect' out of Murcutt establishes the role for his performances and his work; it frames an expectation, with the mind ready for an 'occasion,' as the camera cleverly isolates and captures glimpses of his projects that are published in full gloss with his embellishing texts, full of persuasively poetic catchphrases like 'Touch the ground lightly' - as if they actually do or might, even if they stand on concrete tanks.







The words immediately sound unquestionably right and attractive, realistic rather than whimsical metaphors, in a way that ensures and enhances the special photographic way of viewing, of knowing. Other words like ‘the Australian bush character,' 'local materials' and 'response to climate,' do describe what one sees in one way, suggestively enhancing the desirable aspects of the idea, the nostalgic regionalism, while ignoring the rich, ad hoc careless, but happy contentment of the bushie's trade: "She'll be right, mate" - that marvellous, casual making of a knowing, rustic, practical 'mess' with a charming naivety: see - https://voussoirs.blogspot.com/2013/11/bond-downpipes.html The circumstance has something suggestive in it, like Philip Drew's comment in his book on Murcutt, Leaves of Iron, (really steel), subtitled with the boastful: Glenn Murcutt, Pioneer of an Australian Architectural Form, published in 1985 by Harper Collins - a title that unapologetically claims the poetic richness of Frost's beautiful Leaves of Grass, and sets the magical scene for the reader to experience the ‘poetic’ ideas of a genius 'pioneer of form.' Herbert Read's book, The Origins of Form in Art comes to mind (Thames & Hudson, London, 1965). In his book, Drew records that Murcutt was raised by a black nanny in New Guinea, and includes a photo of a young child in a tub with the local lass beside, as if this experience might have had a critical impact on Murcutt's understanding of things regional and ‘native.’






The proposition is that one needs to ask more questions about matters instead of indulging in safe, enjoyable hagiography. It is very easy to be persuaded by this marketing language that really needs to be reviewed and analysed rationally if one is to avoid being blindly swept along in a hopeful world of superfluous wonder and idealism. One is encouraged to see Murcutt and his work as special, bespoke, desirable, a circumstance that superimposes a grandly positive spin on every reading of the projects and Murcutt's attitudes, and his 'authoritative' statements. Can one ever truly look at the buildings and see them as part of ordinary, messy living, without seeing them as compromised? Do the projects require planned performances rather than any nonchalant living - special architectural theatre? Is there a style of thinking and living imposed on the occupants?




Laurie Short house



Once one sees the origins of Murcutt's attitudes to architecture in his early Miesian-inspired structures, for example, the proposals for the Laurie Short house and the Douglas Murcutt house, precisely and primly detailed, Miesian lookalikes, one can see this core, very self-conscious, calculated, Germanic attitude to planning, materials and junctions in all of his work. One gets the feeling that this self-conscious, laboured elegance underlies a superimposed layer of things 'Australian' - corrugated iron, overhangs, and louvres - that generate the regional 'lightness' boasted about. There is an 'artfulness' in this work that makes it un-Australian, but internationally attractive: "It's a bit arty-farty, ya know." Architects, even in Shetland, drool over the images and seek to recreate them in locations that could not be more remote from or different to the Australian context which the work is said to embody, as the texts record: 'Australian Architectural Form.' It is interesting to note how the Marie Short house is very similar in form to the Shetland Crofthouse Museum at Dunrossness.


Marie Short house



Croft House Museum, Dunrossness, Shetland




Has Murcutt's universal success been this core, stoic, Miesian rigour that has been superimposed with things Aussie, offering suggestive, learnedly picturesque, twinned references to the International style and to bush sheds at one and the same time, making it easy for all to indulge the hybrid quality of this 'fusion' in regional architecture? Does the intimacy of the international approach make the strange, nostalgic, romanticism of the Australian character more accessible, more acceptable, more attractive, with its recognisable stylishness?





One senses that reviews such as this are seen, in themselves, as 'un-Australian.' "Give the bloke a break mate. He's done bloody well for a wanker. Ya should be proud of the bastard, the way he's shown all those smart-arse foreigners a thing or two. He's won a lota bloody awards, ya know." This is, of course, true, but letting ourselves be embroiled emotively in a congratulatory bespoke world is really no different to attending a rock concert: it is a unique, distraction from the everyday; pure entertainment for unquestioned indulgence.




The concern with the everyday is not to drag everything down to some rude, grubby, mundane existence that is devoid of art and wonder. The aim is to embody things ordinary in delight, to enrich things we are engaged in everyday. By isolating 'art' we are turning it into a special world that is an aside, a world that we turn to as something uniquely different - a world of heroes that we can dream about, aspire to be, to become, “if only.” Such a stance sews the seeds of constant dissatisfaction, enhancing the flourishing of envy that gnaws away at ordinary contentment, torturing the mind with constant disappointment; challenging the stability and stamina of one's mental well-being.



Coomaraswamy tells us how, with the traditional artist, personality and personal expression were irrelevant; characteristics that worked against good outcomes, to be discouraged, rather than becoming the core intent as they have today, where the ambition is 'self-expression.' Coomaraswamy writes of traditional times, when art had rules, in a world where 'every man was a special kind of artist, rather than every artist being seen as a special kind of man.' Things personal were seen as perversions rather than creative expressions.




It is the seeing of Murcutt as a 'special kind of man' that defines the problem, for his work comes to be seen likewise, as a 'special kind' of architecture. We seem to have forgotten about community, society, in our effort to create heroes to worship. Has this something to do with the demise of religion today, its conversion into the special extremes of individual, personally feel-good indulgences?





Murcutt says that he is not a religious person, but while working on the mosque, the imam told him that he was a very religious man. If Murcutt's story is true, one has to hope that Murcutt does not see this as his being some supreme creative being - a 'god.'



As for Modernism: it seems that, whatever one might call it, architecture today needs to look beyond the singular in every way, and concentrate on the complexities of the many, both as designers and as the things designed. We seem to gave lost any interest in designing place, neighbourhoods, towns, cities, concentrating only on heroes who build bespoke, stand-alone 'gems' that actually do stand alone, or are photographed to appear as though they do, or should, or could. One might call this syndrome 'narrow-minded' - a continuation of the search for distracting entertainment in our 'boring,' everyday existence that is tortured with feelings of inadequacy, emboldened by the envy stimulated by the bespoke, heroically singular world of marketing.




Yes, "You (too) can be heroes, just for one day" . . . and so the scene is set for everyone to become a genius, to expect this to be so, if only for Andy Warhol's "fifteen minutes of fame," just once, with Queen's refrain echoing in the mind: "We are the champions . . . . of the world!" "Ah! This is ME!"





We need more of Schumacher's 'good work' that finds a beauty in things small and apparently insignificant, rather than the emotive lust of blaring, itemised entertainment, be this a rock star or a 'starchitect' – see: https://voussoirs.blogspot.com/2014/02/starchitects-starkertecture.html Instead of ME and MY architecture, we need OUR architecture, places and spaces that we can all understand, share, and enjoy as part of our everyday being there, requiring no special ways of seeing or acting - https://voussoirs.blogspot.com/2013/11/bond-downpipes.html - or any unique stances for recognition or admiration: we need buildings that can participate in our lives without making any demands on us to acknowledge the 'starchitecture.' We need structures that can nonchalantly enfold our being and enhance our contentment by accommodating us, anticipating purpose, functions and feelings as good designs do with depth, with a simple modesty that embraces the spirit, sustains with a quiet satisfaction: see - https://voussoirs.blogspot.com/2019/04/what-is-good-design.html


Starchitect Gehry


It is the latent ambition of architects today to become heroes who create iconic, 'creative' works for the adulation of all, that inhibits an OUR architecture that can care, instead of arrogantly perform. This circumstance can be best exhibited in the way architects annihilate an other's work, demean it by word of mouth or actual action, activities that either change the other's work without talking to the original architect, or just ignore its presence completely with some dominant adjacent expression that claims visual superiority.#



In short, we need to come to know and understand building, space, and place, not the architect or the ‘architecture;’ and build appropriately: heroes only distract us with all of their personal pomp and hype that frames a field of envy.






*

Architectural award evenings use the model of the Oscars presentation with all of its glamour and hype for this celebration, treating the 'winners' as 'stars.'

# This has happened to me on two occasions now where the Rayner architectural firm has boldly changed my work significantly without any discussion or attempt to seek my input. One might expect this from the firm that was blocked on Wikipedia for improper use: see - https://voussoirs.blogspot.com/2014/02/tensegrity-bridge.html  This is the firm that falsely claimed it had designed the first ever tensegrity bridge.

Councils likewise feel that they can do whatever they want to another's work. Experience has seen councils remove, alter, and demolish projects and pieces of projects to suit ambitions for 'easy' solutions to civic infrastructure. One artwork in Brisbane was completely removed after the artist refused to change the glass fountain table to a stainless steel one. Brisbane has a history of disappearing fountains: they just become too much trouble to maintain, even after being transformed into a garden. This attitude says something mean about the city itself.


NOTE

Beam's book on the Farnsworth House, Broken Glass, seems to tell the story of how architects see themselves as heroes who look on a project as an opportunity for personal expression.


Edith Farnsworth House

Tuesday, 11 January 2022

WHY DESIGN WHAT?


Today, Google delivered two reports that it presumptuously considered might be of interest to me:



https://insideevs.com/features/558637/design-critique-tesla-roadster/

and

https://www.designboom.com/architecture/quad-studio-dalu-architecture-chengdu-nbd-center-proposal-china-01-06-2022/




One is always surprised and a little concerned that one’s interests are so closely monitored; but such is life these days, unless one chooses to isolate oneself from things digitally interventional, which is just about everything. What one does is to try to limit intrusions and unwanted supervision as best one can while still remaining engaged in matters that have become everyday, without the unnecessary distractions or diversions – but it is difficult as so much of ordinary life now relies on this technology.#




The two articles were opened. It was the building project that prompted the question: why? What drives the mind to want to shape anything in this particular fashion? Design as an act involves some predetermination – planning as strategy, ambitions for ideas as well as in matters of form, purpose, and location, organised as the usual floor plan: see - Paul Jacques Grillo What is design? (Paul Theobald, Chicago, 1960). One was puzzled with what one was looking at. What philosophy, what concept, what ambition drove someone to think that this project in this form was essential; held some necessity, some meaning for the world for it to be?




The subsequent reading of the design review of the slickly smart Tesla Roadster - WOW! - (see: https://voussoirs.blogspot.com/2019/03/wow-world-and-me.html ) raised the same questions: why? Why this? How could one be critical of or ‘appreciate’ a side contour or a fin - give the mass some interesting solidity; more underplay in the fins – without some guiding vision? Is it all only about perceived ‘interest’? What might be the beginnings of such an assessment? Herbert Read wrote a thoughtful book titled The Origins of Form in Art: Thames and Hudson, London, 1965. The title allows one to re-frame the question: what might the origins of form in design be? One is left pondering, puzzled, when contemplating the images just seen. Why? How? Where might the beginnings lie?




In another publication, Wordsworth, Faber, London, 1965 - original edition 1930 - Herbert Read derides the idea of art as being a matter of taste:

p.19

Art does not yield its highest felicity to those who treat it like sweetmeat, to be taken when the mind is too satiated for grosser nutriment. That is the miserably insufficient concept of art as the subject-matter of ‘taste.’




The parallel between developments in car design and building design has been noted – see https://voussoirs.blogspot.com/2021/12/shaping-cities.html and https://voussoirs.blogspot.com/2015/09/zahas-architectural-car-design-strategy.html. Do things happen just because they can? Are we just playing games with technology, with technological possibilities in cars and buildings; or is technology playing games with us? Has design simply become the subject-matter of ‘taste’ while using technology as a ‘tool’ to achieve more and more unexpected bespoke extremes?




The next report seemed to suggest that we were indeed merely playing games with technology because we could; because we are totally entranced with it and the extremities of its possibilities that allow for all impossibilities – why hold back?:

https://www.theguardian.com/business/2022/jan/05/bmw-unveils-car-that-changes-colour-at-the-touch-of-a-button

Who wants a car that can change colour? Why? What burden does this generate for crash repairs? Does one ever think of the user and the inevitable? Have the wonders of technology blinded us to the needs of ordinary living and its wonders referenced in the Zen quote: "Before enlightenment, chop wood, carry water. After enlightenment, chop wood, carry water."




Where might necessity lie here? Where is Kandinsky’s ‘inner necessity,’ (spoken on in Concerning the Spiritual in Art, George Wittenborn, New York, 1964), that sense of intimate functional needs, and essential emotional involvements that require attention and consideration – recognition and embodiment? There was a time when ideas had beginnings, a background, with theories shaping them; when actions were driven by defined intents; real, articulate ambitions. Now? Are things done just because they can be? Are they manipulated to become merely ‘bespoke’ and ‘interesting,’ to catch attention in the same manner as selfies do – LOOK AT ME! ? Has technology and its alluring treasures and pleasures changed us by engaging us in endlessly playful and different possibilities rather than a moral or thoughtfully necessary engagement with form and function? Can one explain the situation in the same way that the electric guitar became a popular instrument, with the advice that it will take years for the instrument to produce really good music, because it was such an experimentally new gadget, distracting players with its new intrigues. Are we all distracted with the intriguing possibilities of technology? Even the drawing process has been taken over by technology that now drives all attentions, constantly making demands on the designer and documenter. Once things were simply drawn; now it is not uncommon to hear the question in the office: “How do I draw . . . ?” as everyone sits in front of a computer, paying it and its demands made on the process of ‘drawing’ the attention that drawings were once given, when body, pen, and paper were in close, immediate and responsive contact with the outcome.*




One does wonder; how is the individual considered in these new schemes and designs? Does the designer, the architect, think about the everyday experience of the user sitting beside one of the transitional points of the curves that are so expressive on the elevation? Is the response just: “Sorry, you miss out on the view?” Does it matter? It seems as though the user is considered merely as one who is looking on, as part of the game being played, rather than being considered as a living being, a thinking, feeling person seeking accommodation, shelter and comfort, engagement; life in interaction with an involved function and a form.




What appears to be so is that the game has taken over and the user is now simply a participant in the performance; one of the many removed form the reality of the place. Here one recalls the self-conscious stance of the observer inspecting a project as a jury member. It was a working day; the office area was full of busy staff; the juror entered pompously, stood deliberately in an exposed, central location, placed arms akimbo, and surveyed the space with the slow turning of the head and deliberate, squinting of the eyes – looking ‘aesthetically’: he gave the public impression of one reviewing something in order to identify the uniquely mystic qualities – to see if it was ‘tasteful’ enough to be worthy of acknowledgement. He never thought of asking any of the staff if they liked to work in the place; his assessment was superior, other-worldly; his stance emphasised this classy position, his being a knowing, artful, ‘tasteful’ individual. He wanted to be seen as such by everyone in the room – LOOK AT ME LOOKING! When the performance was complete, he slowly and knowingly turned while lowering his arms, and walked out, fully aware that he had been seen. No one else’s opinion or everyday experience of the space was relevant to HIS assessment: he was there to look at things artistically, elegantly: its ARCHITECTURE! The most important thing was the act, not the place or the experience of function.




Has technology removed us from ordinary living; have we dislocated the ordinary daily experiences with life’s own rigours? Have we been separated from everyday living experiences? Here one thinks of the response received from a solicitor when he was approached with much frustration after having no results for four years, and heard nothing again for the last six months from our own solicitor. The simple, ordinary response is to ignore your own ‘useless’ solicitor, and to approach the other to ask what was happening. But no! The reply was that this other solicitor could not speak to us because we were being represented by our own solicitor! The real issue held no intrinsic value. That we had got nowhere for nearly four years meant nothing. (Give him his due, he got someone else in the office to respond to us in detail!). The point is that ordinary simple engagements are stifled by the rules of the game, irrespective of sensible and reasonable outcomes.




Likewise, the response from the electrical provider that bluntly told us that no response would be given because we were using the ‘wrong’ Email address! The issue, by way of complaint with money that was being taken from our account, was irrelevant: it held no meaning as a message in a ‘wrong’ Email. The important matter was the correct, the registered Email address. One could see the issue as being a refusal to respond to an important message because the wrong coloured ink had been used; or perhaps the wrong paper; maybe the wrong typeface! Here the rules of engagement in ordinary life have been modified, controlled by technology; by the rules of another game that has been given more importance than real, everyday solutions. “Life must be stopped” appears to be the rule. There is something Kafaesque here. Where is the real world, the lived outcome, when structures intervene with frameworks and rules that only facilitate diversions and delay with distractions?




Is this what has happened with architecture? The user appears irrelevant; the only important matter is the appearance – style; the style that technology will allow one to implement with clever programmes taking precedence over ordinary, everyday, essential function or purpose. One is amazed by the language used in architectural talks that drop in the latest CAD programme being used, as if it might mark some cleverness; at least a special awareness, if not competence. Is one is left stranded by taste alone, with personal preferences for appearances being gauged by programme output and self-centred ambitions? WOW! - the worry is that one knows how the output of programmes can amaze even those who managed the input, smothering any self-criticism with a blinding, amazed, indulgent praise, deafening Graves’ ‘reader over my shoulder’ - Robert Graves and Alan Hodge The Reader Over Your Shoulder A Handbook for Writers of English Prose Jonathon Cape, London, 1942.




Does this explain the building seen today? Why choose to stop and start curves like this? What happens at the junctions? Who decides, and how? Why? Where?






Here one thinks of tattoos that have become very popular. While not being a fan of such inking, preferring thinking, one is always wondering just what intents and ambitions are used to decide what ‘tat’ might go where; how might one start? How does one choose a subject; a size; a colour; a location on the body; a style? What overview, review, might there be to manage such a decision? The same question arises with architecture. If Herbert Read is right and it is ‘taste,’ then we have a serious problem. Tradition saw matters personal as diversions; distortions; distractions. One can only hold one’s breath and hope that the experimentation with tech might finally settle down into serious work, after it becomes too familiar and boring to alert our attentions and interests, allowing other matters to be considered; one might hope that the different engagements can become work that has broader issues as its core. Why else build? Even the pyramids had a meaning; they were neither whims nor tasteful decorations.





One fears for a world, our cities, that are becoming a conglomerate mess of tasteful, personal exercises – a competitive collection of things experimentally bespoke. Civilisation is rooted in shared ideals. When these fragment or become singularly incoherent, faked, then civilisation itself fails, falls into chaos – it becomes Babylon’s babble. We need better than this. We need design that has roots; has meaning; seeks out relevance in its substance; in its being – its being there. Building to be just different and pretty is dangerous; it stirs discontent with its charade, its pretense. We need places that enrich our lives rather than merely startle for a just a few minutes, before the next wonder is erected, ready to astonish. One recalls van Eyck’s Dogon basket example that embodied the universe with its square base and circular top – see Team 10 Primer Alison Smithson ed. (Studio Vista 1968): a worthy publication that should be read today. This basket rooted itself in things both everyday and cosmic, in remembrance.





We all become lesser with built environments that have become competitive grounds for gamesmanship, one-upmanship, rather than places for people that have been shaped by meaning, care, thought, commitment, and love. One can already feel the cringe that such irrelevant matters might even be mentioned today: they will have to be considered if we want to remain civil.



Cars and buildings built for individual performances as startling, ‘star’ appearances – LOOK AT ME! - are hollow and divisive; shallow and selfish. Community involves the effort and endurance of committed care revealing the realistic wonder of things ordinary but remarkable if it is to be enriched - things, quiet, modest, ringing with easy depth and true enchantment. This is not what was seen today in these Google reports; just bursting egos. We need to give more consideration to the Zen quote: "Before enlightenment, chop wood, carry water. After enlightenment, chop wood, carry water."




In Wordsworth, Herbert Read asks:

p.126

how can thought be felt? I should reply: not in pure ecstatic contemplation of its own process, but by being conceived in some analogy which blends it vicariously with the passions and volitions of our vital frame.


Maybe we need to know more about this circumstance, the passions and volitions of our vital frame, rather than engaging full-time with technology that we are told will do the thinking for us. It is the feeling of thought that is important in the origins of form. The workman of old saw it clearly: having concentrated, he set to work. Frank Lloyd Wright, in The Future of Architecture, (a Mentor Book, New American Library, New York, 1963), referred to the beginnings of architecture in 'the words of the architect of ancient times called carpenter who gave up architecture to work upon its source.’ The words he cited to were: Consider the lilies, how they grow: they toil not; they spin not. (Matthew 6:28). It is advice that needs to be taken up without delay and self-interested diversions, for we need to rediscover the roots of our inspiration and guidance rather than be led by interesting, personal perceptions driven by hedonistic self-importance - see: https://voussoirs.blogspot.com/2019/01/on-mental-health-architecture-penis.html



#

More from Google the next day: 9 Jan 2022

The ‘avant-garde queen’ as architect:

https://museumofoxford.org/zaha-hadid-queen-of-the-curve-avant-garde-architect


Material for new games:

https://www.bbc.co.uk/news/technology-59895079


*

 12 JAN 22

LOOK, NO HANDS!

Now drones can draw: AirWorks gets CAD drawings from drone-collected aerial imagery -

https://info.airworks.io/en/en/google-ads-01-22-concept2?utm_medium=ppc&utm_term=&utm_source=adwords&utm_campaign=&hsa_tgt=&hsa_acc=5308779284&hsa_ver=3&hsa_cam=15775453864&hsa_net=adwords&hsa_ad=572897039437&hsa_grp=131496305693&hsa_kw=&hsa_mt=&hsa_src=&gclid=Cj0KCQiA8vSOBhCkARIsAGdp6RRqgvw2UbvyvQkr9Qv6IGWdjmAbFlda4n1XblRXwKXj7ffxw_9Pt9oaAp2dEALw_wcB