We live in an era that seems to believe its own spin, or is happy to tolerate it and enjoy the fantasy, leaving the presented words unchallenged, free to play their manipulative games. Architects and planners seem happy to engage in these clever deceptions too, when presenting or approving their projects. Little wonder that we are now seeing schemes that are indulgently pictorial, being accepted without comment or critique, published for everyone’s admiration and happy, assuring acquiescence.
Three recent reports have caught the thinking eye: a West End project; a Newstead development; and the Rita Ora approval:
The West End scheme raises the issue of replication in the same way the Clare granny flat does+: the idea might work for one site, but what happens when the neighbours want to do the same thing, or highlight the glaring issues for the region in a project?
Oddly the architects of this West End project seem obsessed with the colours of the balustrades, and the idea of referencing the industrial aesthetics through materiality in order to reflect the site’s industrial history when there seem to be more important matters concerning habitation that need consideration, with three towers that are orientated towards the river, and three that are facing the urban landscape which includes all the other nearby neighbouring towers in the project. The words sound good, but what do we really have, even though it is claimed that “We’ve drawn on the character of West End”?#
One has to ask: How? Referring to a couple of old established fig trees seems to be a bizarre irrelevance in the context of the impacts of the whole project, but apparently spin likes the engage a variety of ‘feel good’ matters. Is the hope that the satisfaction might be contagious and allow other concerns to be overlooked?
The Newstead development uses another strategy to introduce itself - as the self- appointed Timeless Modern Classic. One sees these assessments that once used to be based on the experience, observations, and commentaries by others over an extended period of tested time, now being presented to us by the designers who would apparently like us to see their work in this way. It is further explained that the arrival sequence has been designed as a “curated journey,” which sounds like the entrance to a hotel. One wonders why this is desirable, or even worthy of being pointed out.
Words like ‘journey’ draw their power from poetry - c.f. Cavafy’s Ithaka:
Ithaka gave you the marvelous journey.
Without her you wouldn’t have set out.
- but the ‘architectural’ use mocks the resonant subtlety of their implied meaning.
The lines in T.S.Eliot’s Four Quartets are likewise frequently mangled as a cliché:
What we call the beginning is often the end
And to make and end is to make a beginning.
The end is where we start from.
The rooftop in this Newstead scheme is described as having all the usual hype of communal amenities . . . (unlike West End, missing the yoga and pilates studios), all set in subtropical gardens, while the podium level is landscaped, similarly elevated with subtropical delights and pollinator meadows. The mind boggles at the potential to get in nearly everything anyone might ask for both on a roof and a podium.*
The Rita Ora approval in spite of all the neighbours objecting to her gym proposal, involves the broader matters of replication and local opinion. The assessment of projects as stand-alone developments that are approved subject to a set of critical conditions with results yet to be known, studies that one might have thought relevant to any decision, needs to be changed. This planning approach that accommodates future private dealings, has become the bugbear of our cities, towns, and suburbs, as too often matters just get ignored with outcomes being managed with the anonymity of the ticked boxes of procedural spin, rather than by the rigorous checking and enforcement of actual realities to ensure that the precise performances that have been specified in the approval have been achieved and will endure.
Public opinion seems to be something that is just there to be used to suit the approving authority’s intentions, to be manipulated with a set of 'special conditions' if it is chosen to be ignored. We have seen it used recently to stop the Gold Coast, (Queensland), light rail project; but, after three attempts and three successful community rejections, Council is still pushing for the cable car to the World Heritage area of Springbrook in the hinterland, a special mountain area with a rich, World Heritage biodiversity in pristine forests, creeks and waterfalls, and a small community with no water or sewage supply. Why might Council be so committed to transporting thousands of people a day to such a critically significant region of our planet, just for a tourist joy ride, when the Gold Coast already has the WOW! of Warner Bros. Movie World, Dreamworld, and Sea World all with 'World Class' rides and slides nearby?
One has to wonder what might be happening at Palm Beach, (Queensland). The locals stopped light rail; and just the other day we discovered that the ocean-front walkway stops and starts each side of Palm Beach which seems to be an awkward knot in the continuity of the coast. Why? Meanwhile development of up to twelve storeys is being encouraged in the area apparently on the basis of improved public transport which it has rejected.
One wonders: did anyone ask all of the other residents of the remainder of the coast if they might like light rail access from Helensvale to Coolangatta/Coolangatta to Helensvale and all places in between; or to be able to stroll along the front from North Burleigh to Tallebudgera Creek and on to the Tweed River/ Tweed River to Tallebudgera Creek and on to North Burleigh? Why not?
In all of this blurb, it is the spin that is easily remembered, doing the job that was intended. Trying to see through this attractive haze is the challenge of the critic; but there is yet another blockage here: the media only wants the hype that it thrives on, even the architectural media. Reason and logic are just too boring for this age of constant, distracting entertainment rooted in the nothingness of WOW!^
Now, I’m off to the rooftop for my swim, sauna, and yoga class - or is it the other way around? - and it’s back to the gym this afternoon; then cocktails in the curated journey where one MUST be seen. Mmm: if only there were pollinating meadows up by the pool!
One should point out that the idea of self-pollinating roof garden spaces is what Le Corbusier promoted, free from all of the pretence; but one might imagine that the natural grassy shambles that Corb liked, of soil left to chance seeding by wind and birds, would not be acceptable in a Timeless Classic development.
+
See: https://voussoirs.blogspot.com/2021/04/wheres-granny-flat.html
#
West End
This quirky neighbourhood is a melting pot of multiculturalism and plays host to residents and visitors from across the globe. The result is an impressive array of culturally diverse cafes and restaurants, which jostle with a growing number of bars and craft breweries on the main drag of Boundary Street.
visit.brisbane.qld.au
One has to add that Le Corbusier’s vision of tower living spaced the towers to provide good sunlight and ventilation for each dwelling that could enjoy the communal green areas in between, all while maintaining high population densities. It was not a way to cram more and more into one small area that it seems to have become.
The figures given in this report suggest that each of the 1108 dwellings has 60 perches of land. The statistics are obviously incorrect. The whole of West End is about 2.3 sqkm, that equates to 230 hectares. We are asked to believe that this old industrial site is 168 hectares - 1.68 sqkm. Spin is totally careless with facts; but the response is the usual - “You’re just nitpicking.” With verbal spin errors or embarrassments, one is told, “Oh, I just misspoke,” as if the mouth had a way of its own that is not owned.
Would one be wrong in assuming that each dwelling on this site would have much less land than the typical, small 16 perch block of the old worker’s cottage in this inner city area, which has a traditional suburban density of ‘timber and tin’ development that gives the place its unique charm?
As a matter of interest, 1108 typical 16 perch blocks is 17,728 perches, or 44.8 hectares. The 2021 Census data records that West End has approximately 7,579 dwellings. This project aims to increase this number by nearly 15% on a block of land that might be something like 0.75% of the area of the whole suburb, assuming the problem with the number might be a decimal point. Even with the error in the area being repeated twice, could one perhaps generously guess that the notation might be missing, with the site possibly being 1.68 hectares, which is 664 perches, or 4.15 acres, giving a figure of 0.6 perches per dwelling?
*
People also ask:
What do you mean by meadow?
AI Overview
What is a Meadow?
A meadow is an open field or area of grassland with flowers and non-woody plants, often used for haymaking or grazing, and can be a naturally occurring habitat or an artificially created one.
Google Gemini
How large is this Newstead site? Has it, too, been thought of as a much larger area than it really is?
^
See: https://uxdesign.cc/contemporary-design-doesnt-just-reflect-nihilism-it-creates-it-4b8617293462
7 OCT 25
NOTE
A few days later, and there is yet another scheme to ponder:
The summarised promotional highlights sound familiar, and include high densities, a podium, health, recreation, and a subtropical theme:
40-storey mixed-use tower
570 apartments with a blend of studio, one and two-bedroom layouts
Ground floor retail and landscaped public plaza fronting Boundary Street
Rooftop recreation deck with pool, gym and outdoor dining areas
Subtropical façade design featuring deep balconies and cascading greenery
The text tells of a subtropical vertical community that blends residential living, commercial space, and wellness uses in one integrated tower form.
The architects state that the design intent is to create “a refined, climatically responsive building that reinforces South Brisbane’s urban character while contributing positively to the skyline.”
It is difficult to understand just what is trying to be said here, other than this vertical community is a very tall, tower development on a small parcel of land - a 3,645m2 site - meaning that each apartment equates to a land area of 6.4m2. Do words like ‘urban’ and ‘skyline’ seek to praise all intentions positively when it is likely that the impacts on the area might have their significance in the change that they could promote, rather than any ‘reinforcement’ of an existing urban circumstance? Can the two concepts really coexist? What are the real impacts for the region if one considers the possibility of replication?
One has to be concerned with marketing strategies when one gets promotions like this: https://www.yankodesign.com/2025/10/01/nikons-pocket-binoculars-are-so-small-theyre-almost-invisible/ that declare without irony or embarrassment, as a bold, headline statement that - Nikon’s Pocket Binoculars Are So Small, They’re Almost Invisible. That the promotion comes with various photographs of these binoculars from different angles, offering a set of images that clearly illustrates the product in various shades, seems to make no change to anything. Is it just all about ‘the feel’ of things? The reference to invisibility is strange considering that this instrument is supposed to improve visibility. One is left wondering: do the binoculars work?

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