Saturday 28 May 2022

ARCHITECTURAL VISUALISATIONS


The headline was an invitation: Meet the 40 Finalists Selected by the Jury of the ArchDaily Architectural Visualization Award: see – https://www.archdaily.com/982509/meet-the-40-finalists-for-the-archdailys-architectural-visualization-awards; so the article was opened. Forty ‘visualisations’ were presented. There seemed to be a lot of ‘finalists’- there must have been a large number of submissions.



The images were all very slick; astonishing. One wondered about the subject being depicted while being amazed by the technique. There seemed to be much that one might say about the designs. One could assume that the award offered something of a cross-section of the work being done in architectural studies: the substance was concerning. It looked like there had been a concentration on the appearance of the appearance in architecture. Was this diversion being revealed in the built projects one regularly saw published? Has style taken over from rigour and theory? Has 'aesthetics' become the guide for photographic presentations? - see: https://voussoirs.blogspot.com/2022/05/glimpses.html. Has the photograph become the ideal for all architectural perceptions/conceptions/preconceptions? Has self-criticism been squashed by the wonder of the technique that amazes even the creator, and promotes a blinding self-praise with the admiration of the outcome - "It's just SO realistic!"?



Ironically, our visual interest with mesmerising technology that can reproduce 'reality,' seems to distract us from the reality of the reality being represented. There is an ethereal sense to the ‘visualisations,’ that give them a feeling of a hyper-reality. Is this the origin of the extremes of style one sees in projects that the camera seeks to reveal as piecemeal delights? One wonders about the integrity and wholeness of the projects that look just too good, flattered by technique; ignored by critique.



The forty visualisations give us much to think about. Here is a selection to ponder:

































Has the attention given to technique overtaken the interest in architecture? Perhaps it will take time for us to become familiar with things new, allowing us to give more thought to the architecture itself?

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