Nearly
one-and-a-half years have passed since the grand opening on 3
December 2022 of what was called ‘Sydney Modern’ – the $344
million extension to the Art Gallery of New South Wales designed by
SANAA. Unusually, the gallery extension was not named when opened.
One presumed that most of the catchy acronyms like MoMA and GOMA have
been used up by other galleries across the world, leaving the Art
Gallery of New South Wales management with a problem, and its own
awkward AGNSW shambles that makes no phonetic sense. In the absence
of any decision on the name, the gallery became known colloquially as
‘Sydney Modern.’ A review of the gallery was written at the time:
see –
https://voussoirs.blogspot.com/2023/02/thoughts-on-sydney-modern.html.
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Shortly after this,
ChatGPT became available as an AI tool for all to use. The idea came:
why not ‘ask’* ChatGPT to write a review of Sydney Modern, just
as a trial. One could compare the AI result with one’s own writing.
So the words: ‘Write a review of Sydney Modern,’ were typed into
the AI site, and the button was pressed. The result came in about
twenty seconds – or it might have been less: the images here show
the text on the mobile phone.
See text below.
This exercise showed
up one thing: that this new gallery had become known, in a very short
time, as ‘Sydney Modern’ by all. The AI site never paused with
any ‘uncertainty’ or muddled codes about this matter; it simply
put together words that said something about the new project. Looking
at the text, one sees words that read as somewhat ‘mealy-mouthed.’
The dictionary helps us explain: avoiding the use of direct,
critical, and plain language, as from timidity,
excessive delicacy, or hypocrisy; inclined to mince words; insincere,
devious, or compromising.

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The words appear
hesitant, making what looks like a concentrated effort to be right,
polite, using catch phrases as blurb pieced together, as if taken
from a tourist brochure, or collected as generic statements,
general, almost apologetic words that have no idea about the
particular subject being referenced, or any of the specifics
involved. One could say that the AI review lacks rigour and
substance; that it has none of the authority of experience. It looks
to be structured on a phantom schedule, annotating some cliché dot
points, offering a sundry gathering of these bits and pieces as ‘a
review.’ The whole is puny: poor in quality, amount, and
size. AI seems to be more of a threat from poor outcomes
concealed in exuberant hype, and our hopeful belief in it, than
anything else.
Now, at last, it has
been announced that a name has finally been decided, for both the new
and the old galleries:
Art Gallery of
NSW’s $344m building extension finally named more than a year after
it opened
Newer building
named Naala Badu, meaning ‘seeing waters’ in the Dharug language,
while older building named Naala Nura, or ‘seeing country.’
https://www.theguardian.com/artanddesign/2024/apr/16/art-gallery-nsw-new-building-naala-badu-naala-nura-dharug-language-meaning#:~:text=The%20gallery%2C%20which%20has%20been,out%20on%20to%20Sydney%20Harbour.
Can one really see significant water from these galleries; does one
see country?
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One has to wonder:
why has the awkward AGNSW been dropped in favour of these two
puzzling First Nation names? Why was ‘Sydney Modern’ not good
enough? It seemed to catch on very quickly. Why do aboriginal names
get selected when their soundings are not easy to correlate with
grand institutional references?# Will Naala Nura ever match
the authority of MoMA, or Tate Modern? Can Naala Badu do
anything better? The intentions appear good; but is this all just a
cultural cringe, a hypocrisy that pretends to care about true
recognition and assimilation, but only in words? One hears a “Na-na,
na, na-na” rhythm that has a mocking chant to it rather than any
naming of a venerable art gallery. Is this naming the outcome of a
group of indulgent enthusiasts sitting around a table, encouraging
each other’s ‘genius’ suggestions without any critical
overview? Did no one ever ask what the man in the street might make
of this naming in classic, clever, Aussie-larrikin slang? Was there not even a
joke mentioning ‘going to Timbuktu’?^
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Seeing Waters?
Seeing Country?
The repeated phrases
about acknowledging country etc., etc., are proudly spruiked at
nearly every opening or introduction; and aboriginal place names are
now used in the news, and on weather maps too, but really nothing
changes. Indeed, it is worse: when the population is asked to agree
to give a ‘Voice’ to the aboriginal population, just the right to
be listened to, nothing else, astonishingly the vote goes against
this idea, all while these pitiful, self-conscious acknowledgements
and namings - e.g. “This is Cammeraigal country” - continue,
appearing to be both insincere and devious; lacking true rigour and
commitment; just shrouding an intent to do nothing about ‘country’
or its people who, perhaps hopefully, might be placated by such hollow
gestures. The use of the aboriginal names for the galleries has a
cringing feeling about it: one could say that there is nothing
‘native’ or necessary about this labelling. “I’m going to go
to Naala Badu,” sounds like a phrase that comes with the cynical,
sarcastic, Aussie retort: “Ya might as well go ta . . . .” -
think, at best, Timbuktu; and 'snarly' comes to mind as well. The sounds lack authority and substance to
the western ear; they almost complain. The meanings might be poetic: ‘seeing waters’
and ‘seeing country,’ but does it make sense to name a place in
this way, either in English or in the Dharug language? It all appears
very shallow; perhaps it is just an effort to be seen to be
‘politically proper’? Might this increase funding for these
galleries?
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Sydney Modern - Naadla Badu
The closest parallel
one can think of is the arts theatre building in Lerwick, Shetland.
It is named ‘The Mareel’ – mareel being the name in
Shetland dialect for the phosphorescence seen on the sea, especially
so during autumn nights - the sheen of light on water: one might say
‘seeing waters.’ With the Nordic/Icelandic roots, the sound
‘mareel’ settles easily on the ear, and the name carries some
substance in its new punchy title, as it maintains its poetic
reference which lingers nicely with the location: the building sits
right on the waterfront on Lerwick harbour, opposite Bressay Island.
The Mareel, Lerwick:
One can only remain
uneasy with the twin, double-syllable, First Nation names that
collect four soundings into each title; is this the problem: too
sing-song? Shetland’s working sheep dogs were named with
single-syllable words so that commands would be crisp and certain:
e.g., Fleece; Sam; Max; Jack. Perhaps a name needs a clear, brisk snap with a sharp certainty to sound right, to be memorable, to hold meaning in its
reference in order to establish a belief in itself and what it stands for?
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What is interesting
is that this SANAA building itself appears uncertain; it is still
being illustrated from drone shots. It appears as though this is the
only identity it has. It was argued before - in
https://voussoirs.blogspot.com/2023/02/thoughts-on-sydney-modern.html
– that the building would never hold the identity, the authority,
of the Sydney Opera House, even though the media hype claimed
otherwise. One supposes that one has to get something outstanding
from an iconic expenditure. Here, yet again in this current media release, we see the building
photographed from on high, highlighting the obvious weakness as it begs the question: what does it look like from ground level?
Naala Badu from above:
the words sound like a foreign country, perhaps as strange as the vision itself?
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The images of the
new SANAA gallery seem to struggle for cohesion and identity when not
taken from a drone. From the air, one sees layers underlining the
context of Sydney’s dramatic skyline and harbour; an interleaving
that becomes a criss-crossing of planes from higher above; but at eye
level, one sees a certain blandness – planes and posts framing
nothing but uncertain white voids, lacking the confidence and
strength one sees in a Meis building. Naala Badu – is it ‘The
Naala Badu,’ and does one add ‘Art Gallery’ after this or not?
- seems to have no public image that can be grasped from eye level;
and there is now nothing in the sing-song name either. As noted
previously, usually a graphic is developed to promote such a place.
What will be the graphic image for Naala Nura and Naala
Badu? It
can hardly be the colonial frontage of the AGNSW! Perhaps the current
graphic might turn the angles into boomerangs? - it
would nearly be
as
crass as the naming.
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The interior seems as uncertain as the exterior in deciding what it wants to be.
Might boomerangs be a better match with the new names?
Why not use boomerangs in the graphic above?
Even the section appears ephemeral.
Will
this new interest in things
aboriginal in Australia now
give its First Nation members a ‘Voice,’
or is all of this ‘feel-good’
aboriginal naming just an
artful scheming to pretend we love ‘country’ and its people; that
we really, truly care?
- !! ‘Humbug!’ sounds loud in the silence which
we are forcing on our First Nations
people – “You have no say in
this country.”
What might AI say? We’ll
have to put the instruction:
Write a review of Naala Badu,
and
find out.#
One fears that it will be as poor as the first review
on Sydney Modern.
Perhaps
this mishmash in naming can
be seen to be stimulated by that of the identity of the new building itself that seeks to claim far more than it appears
to offer.
*
AI
language always refers to the digital,
programmed system as though
it might be human: see note below on the instruction to write a
review, where the response refers to an ‘I’ that is mere code,
nothing human at all.
#
This was done on the original AI
site, ChatGPT,
but a direction was
given to download the very
latest AskAI site. The site
was downloaded and the words were typed in; ten seconds later some
words appeared. The response
is very telling and says much about the problem with the new name:
I’m sorry, but
I don’t have any information about “Naala Badu.” It seems like
you might be referring to something specific. Could you please
provide more details or context so that I can better assist you?
What
can one say but express alarm and concern: the site responds as if it
might be a real, living,
thinking individual: I’m
sorry, but I don’t . . ;
and, surprisingly,
the new name of ‘Sydney Modern’ which
was the original name
that was immediately recognised, means nothing. The
suggestion is that it might be referring to something
specific but it has no
information at all, and seeks guidance to give it a clue.
Who would have guessed that
it might be an art gallery; not just any old place, but the
prestigious Art Gallery of New South Wales? There
was no such uncertainty with Sydney Modern.
The
change to this First Nations name seems to have immediate problems
with recognition, let alone being seen as an apologetic cringe that
has no intention of changing anything to do with First Nations
people, and their country. It all looks very much like an
imposing, new Colonialism
operating with the idea that
apparent inclusion will allow power to be maintained, which
is not good. One can see it
as a scheming to hold the “No Voice” stance, where the cunning
argument is that we are including you; that we respect you.
There
is yet another problem with the new names: Googling Naala, the common portion of the new identities, one discovers that this is the name of a singer - see:
https://www.instagram.com/naalaofficial/
- and that it is an acronym for the NORTH
AMERICAN AUSTRALIAN LAWYERS ALLIANCE. It also means: Not An Average Legal Adviser, and has its own graphic, and references a healing centre too. This is not a good start; did anybody check? One might say: "Join the queue."
Naala, singer.
^
Gordon
Spicer has already made his comment online:
I haven't heard of that name change.
Does that mean it will only
show Aboriginal art, or is it political revenge for the NO VOTE last
year?
It's pathetic how we are
caving in to minority woke activists.
Spineless NSW Government?
NOTE:
This
is not the first time a familiar place has had its name changed to
the indigenous title.
Bombay has
become Mumbai; Ceylon, Sri Lanka; Ayers Rock, Uluru; and, more
recently, Fraser Island has been named K’gari. All of the first
three noted here have been successful, with the names easily slipping
into colloquial chat. The last name has yet to be tested, but there
seems no problem with this almost cryptic, friendly title. The
lingering issues with the new gallery names remain the strong
aboriginal referencing for an international display, and
the twin syllables of the two words that begin telling a story in
song and can almost be seen to reference themselves as an echo rather
than sounding as a place: Naala Badu
and Naala Nura will
have to prove themselves on the street. It seems as though there
might be some
difficulty
as the sounds appear to be saying something unknown in a foreign
tongue, something secret
– which they are; but discovering that this is ‘seeing waters’ and
‘seeing country’ may leave one puzzled with
such poetics when the idea
was to be there to ‘see
art.’ The further
complication is the twinness that can, with its
structure and sounding, easily
be wrongly assumed to be a Christian name and a
surname, when it is not. The whole appears
very confusing.
Might the galleries eventually come to be known as The Badu and The
Nura? It might be better than establishing a confusing, mystic
puzzle in rhythmic sound,
and could hold some mythic
sense in place and style with the old gallery being the solid
‘country,’ with the new more ephemeral extension being the
surrounding ‘waters’ - wishy-washy comes to mind. Perhaps the whole complex might eventually
become the Nura Badu Art Gallery of New South Wales, and come to be
known as the more friendly, more encompassing acronym: ‘the NuBa.’
The only problem here is that
this is the name of the indigenous inhabitants of central Sudan, and is close to 'Uber.' Such
are the problems of acronyms: see -
https://voussoirs.blogspot.com/2020/02/aaca-graphics-questions-and-answers.html
Maybe the matter will sort
itself out with time?
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Naala Nura
Naala Badu
THE 'SYDNEY MODERN' AI REVIEW
5 June 2024
DRONE
GALLERY
This
report on the gallery is interesting, as it confirms that the
promotional image of the gallery is the photograph taken from the
drone: see -
https://www.smh.com.au/culture/art-and-design/art-gallery-wins-more-funding-faces-more-job-cuts-in-tough-nsw-budget-20240531-p5jic7.html
The
new gallery apparently has no identifying presence for the
pedestrian, a circumstance that makes the earlier hype about it
becoming the ‘new opera house,’ pure farce; true hopeful
thinking. It seems that the aim of the PR was to prove that the $344
million had been well spent!
What
is interesting is that this article is illustrated with both an
aerial image of the new gallery, and an image of the old, as if the
drone shot needs some real support to be read for what it is. It
seems that it is only the old gallery that has the identity - the
classical entry.