The word is used
almost as a cliché. It rolls off the tongue into text without any
apparent irony, as it describes something before us now as
‘futuristic,’ suggesting that it is something to look forward to
in another time yet to come, beyond tomorrow – but we can see the
thing complete in the ‘here-and-now’! Just what is going on?
Does one have to
allow for production lines to be tooled up, or for sales distribution
systems to be arranged for something to proliferate before it can be
said to not be ‘futuristic’? Or is the term merely
something of a style, describing only an image that appears
different, expectant of things tomorrow, “that can be yours today”
as the adverts love to boast?
Can we sensibly live
in a ‘future’ that is now? Theologians argue for the importance
of the ‘now’ as the ‘eternal present’: if one chooses to
become somewhat intellectual or philosophical about these things,
could this mean that things ‘futuristic’ could be ‘now’ -
indeed, perhaps they should be: but this rationalisation
misses the point as it really plays no role in the texts that use the
term ‘futuristic.’ So what exactly is ‘futuristic’?
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One might guess that
the term refers to some prediction, but we have the strange situation
where aeroplanes that were designed in the 60’s and are now
obsolete, have been described as ‘futuristic’ even today –
‘before their time’ is the other phrase used to explain the
situation. The Blackbird spy plane is just one example. This amazing
aeroplane, capable of Mach 3.2, looks from some angles like a manta
ray; why is this ‘futuristic’ when it has no future? One could
say that if it was to be built today, visually it would be as exciting a
development as it was back in the 60s – that, like all good design,
its qualities last: it could be
something that is not ‘outdated’ if built tomorrow. Is this what
‘futuristic’ means?

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Time is involved in
this notion, as well as style. Things ‘futuristic’ seem to have
to be starkly different to what we have today, and how we might use
and understand things too. Are we taught how to interpret or expect
the future in comics and sci-fi? Dick Tracy had a wrist-watch
telephone. Now these are almost commonplace – perhaps made
irrelevant by other inventions; outdated? Do we build our future on
the basis of notions of such ‘futuristic’ things? Are all future
outcomes grounded in predetermined relationships with a predictive
past? One might assume that the first aerodynamic car was
‘futuristic’ in suggesting that the future would see this
strategy applied generally to all cars, everywhere, as a theme and an
idea. Is this ‘futuristic’?
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Has the term to do
with number, proposing that the one that you see now will become the many in the
future? Look at Tesla’s ‘futuristic’ Cybertruck. It has been
built today, but will come into production perhaps in 2023 or 2024 –
who knows with Tesla? The point is that it is very ‘futuristic,’
perhaps because it looks so very different and has different
functions and performances to current vehicles; but it is very
similar to the 1950s Aston Martin and other vehicles of this era. So why do we declare the truck ‘futuristic’ rather than ‘retro’
when it is really reproducing a past – at best, inspired by it?
Cybertruck
Dare one suggest
that ‘futuristic’ has become a sales slogan, a marketing word
that tries to make things appear what they are really not? One could
easily believe so, because of the nonsense of the future being
‘before your eyes now!’ Is it merely a ‘feel good’ word –
‘WOW!’? Is it perhaps a slogan used to hype up appearances? The
word ‘futuristic’ seems to have some ambivalence about it;
something allows it to be suggestive only, holding a sense of
maybe/maybe not. It is the ‘istic’ that seems to modify the
boldness of the prediction – the future. The exclamatory sense of
the word seems to merely suggest a possibility, rather than make a
claim or statement of an understood fact. This uncertainty seems to
touch more on flimsy style, fashion, than real prediction.
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The word can be seen
to be somewhat trivialised by itself, its meaning, that predicts
another time yet to be that is now, making one consider that it
relates only to appearances, to style that is always reaching forward
for something new to bleat about, irrespective of provenance. Look
how things retro become the new fashion – tomorrow’s wonder: and
tomorrow is the future. So are we all just being conned with the
claim? One can suppose so when we see how the word is used. It
generates hope in hype, promising that one can have tomorrow now, and
become the envy of everyone in some elitist dream. One recalls the
large roadside advertisement that declared that “You can have this
wonder now!” - the inference being that this delight can be
purchased on credit, or one could get a loan: “Why wait?”
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‘Futuristic’ is
a term we need to drop; it has no future other than in false,
misleading exaggeration seeking to encourage sales or to guide
perceptions. It has more to do with fashion than anything else –
next week’s desires that drive emotions seeking to be singularly
outstanding in a bespoke, ‘futuristic’ way – getting there
before anyone else; ready for everyone to follow as one moves on to
the next ‘futuristic’ wonder ready to amaze yet again. This is
really ‘Dick Tracy’ stuff; but we have seen time and time again
how such predictive fantasies establish the ambitions that set the
goals for everything yet to come, as if the past was directing the
future that seems to place an emphasis on achieving the visions.
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Are we seeking a
perpetual ‘WOW!’ in the present so that we can retail anything to
the masses for grand profit? These strange desires that find their
expression in comics and sci-fi, do establish feelings, ambitions for their
functional reality. Is research and development based on this
predictive thought?
There are people who
make a living out of predicting the future. Their world seems to be
much the same as the comic book illustrator and sci-fi writer,
grabbing at dreams based on whimsical guesses and building some
potential reality around them so that the vision can be formalised as
something ‘futuristic’ and flogged to the world. How many of
these reports are useful? Here one recalls the advisers who tell
fashion designers the colours that will be fashionable this year –
yes, it happens; and the manufacturers follow the 'rules.'
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We might all really
be in need of ‘futuristic’ visions, even now, as this could be
the field upon which hope is based. The theologian speaks of faith,
hope, and love, quoting St. Paul, and arguing that this trilogy forms
the foundations of moral and general well-being. Faith has something
to do with the future, as it bridges the past, just as hope bridges
into the future, leaving love. It will be too trite to say that we
just love things ‘futuristic,’ but we do. Is this because of how
the notion manages faith and hope, even in things mundane?
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Maybe we need to
reach out of this basic world and try to understand matters more
subtle and rich, beyond things stylishly ‘futuristic,’ into matters to
do with life itself, rather than its games. It seems that we like to
play around just too much, chasing unrequited desires with
contentment eluding us. ‘Futuristic’ seems only to drive this
hunt rather than encourage any simple reflection. Things ‘WOW!’
appear to be gaining traction rather than the understanding of a
quieter richness in our mental well-being. ‘Futuristic’ is the
‘WOW!’ now – we need to be aware of its false promises; its
crude, misleading hype. Architecture seems to suffer just too much
from this notion, chasing things bespoke as ‘original’ while
forgetting about its real origins as it grasps for ‘futuristic’
images to publish; and where things might be less than ordinary,
photography is always there to offer the required ‘futuristic’
distortions – the ‘WOW!’ factor: see - https://voussoirs.blogspot.com/2022/04/more-jigging-sawing.html
and https://voussoirs.blogspot.com/2022/04/architectural-jigsaws.html
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It is interesting to
see Mon Oncle and its ‘futuristic’ situations. One soon discovers
with much embarrassment just how crudely mundane these apparent
exotic wonders become in another context – the future itself; how
they repeatedly get transformed with time into things equally differently new,
but destined for the same, sad future that sees both hope and hype
fade into things humdrum and outmoded – loveless, as we stride out
yet again, searching for things ‘futuristic.’ We are seeking an
eternal future rather than an eternal present as we constantly
anticipate times ahead, leaving our present ignored in an unrequited
shambles of uncertain ‘likes.’